We started building bass fishing rods a few years ago due to the fact we could not find a store-bought rod that was sensitive and comfortable enough to use all day. After many experimental builds, we came up with a concept that worked. Our rods began with the best rod blanks for each application and the rod components. Each rod is custom built one at a time. 50+ years of bass fishing has helped us in the development of our rods. The results are a rod that is extremely sensitive, light weight, and comfortable to use all day fishing.